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XEP 4
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Use RenderX software to create TransPromo variable marketing advertisements in your documents

Free White Paper: “Using RenderX for TransPromo”.

 

Background


TransPromo, also known as “statement-based marketing”, integrates a TRANSactional document with proactive PROMOtional marketing. TransPromo provides an opportunity to blend marketing messages with must-read transaction statements such as invoices, statements, benefit confirmations, explanations, and other notifications to influence behavior and ultimately drive business volume.

Banks, utilities, retailers, and credit card companies are now incorporating highly tailored messages based on the consumer’s buying habits into transaction documents to provide promotion information relevant to their specific needs and interests.

Marketing communications opportunities that had previously gone untouched are now being pursued in a very effective way with the use of TransPromo. The trend is to merge transaction with promotional content into one document, and deliver it via print or electronic channels.

 

Possible Use


If you’re producing transactional customer communications such as statements, invoices, policy notifications, or shipping documents, you probably already have some of the basic elements you need to start using TransPromo to take your marketing campaigns to the next level.

RenderX has an effective application for you to deliver TransPromo variable marketing advertisements within a complete RenderX solution. TransPromo advertising in a PDF, PostScript and AFP electronic and print format can easily be injected into your application with RenderX.

 

Download


Click here for your free copy of "Using RenderX for TransPromo" HTML - PDF

News

March 5, 2011
XEP 4.19 released

New extensions for RichMedia in PDF,
sticky notes and file attachments, and
overprinting. Extended XSL1.1 scaling
attributes, and styling for bookmarks.
XForms output, support for SVG in XPS
generator, and other improvements.

More news...


March 1, 2011
RenderX at 2011 AIIM

Visit us in Booth #1820 and #1109 at
the Walter E. Washington Conv. Center,
Washington D.C., March 22 - 24, 2011

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February 22, 2011
VisualXSL 2.4.2 released

Improved support for large designs.
Fully configurable custom template
generation. UI related bugfixes
and table editor improvements.

More news...


December 8, 2010
VisualXSL 2.4 released

Support for external EXSLT library -
Mvp.Xml EXSLT.NET module. UI & logic
related bugfixes. Improved XSLT security.

More news...


October 19, 2010
VDPMill 3.4 released

Major release: a GUI application
for full job control, lots of usability
improvements, and bug fixes.

More news...


September 27, 2010
XEPWin 3.0 released

Release enables better utilization
of computational resources in multi-
core environments. XEPWin 3.0 also
contains improvements in configuration,
error reporting and XEPWin API.

More news...


September 8, 2010
EnMasse 2.3 released

EnMasse is now easier than before!
The Windows version includes
a graphical configuration editor
with built in validation support.
The platform-independent version
was shipped with command-line
installer and configuration script.

More news...


August 25, 2010
VDPMill 3.3 released

Release brings job queuing application
with an XML-RPC interface, VDPMill
Control Panel as a console to configure
and run VDPMill components, a user-
friendly GUI application to create
VDPMill job tickets.

More news...


June 3, 2010
VDPMill 3.2 released

Release includes XML job ticket support
as the main format for GUI application
project files, customized post-
processing (OMR, Transpromo) support
for separated/joined output.

More news...


May 4, 2010
VisualXSL 2.3.1 released

Release includes JavaScript for
radiobuttons and action buttons
in PDF forms, further improvements
over Undo operations, and several
display problems.

More news...


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